WOMAD
Blispa supplied the app and game for the music festival
Blispa has partnered with WOMAD to explore how the app can enhance the festival experience for the public and festival organisers. Part of an 18 month project, supported by InnovateUK, we have explored how beacon and location information can benefit festival goers and organisers alike. This year we provided the festival with its most comprehensive guide ever. Rich content about all that goes on, including a trader directory , game and unique finder wristbands. Following on from trials last year we have built an app that received 4.5/5 ratings in the app store and rave reviews on social media. Behind the scenes we made it easy for the organisers to create and maintain content, entered using the EventHalo event management platform and provided operational insights as to what people planned to see and where they were going with real time analytics in the event dashboard. With revenue opportunities from trader adverts and finder wristbands we put the app at the centre of the festival experience. Along the way Blispa have learnt how to deploy beacons at scale this unique event to explore and overcome the operational challenges of deploying beacons at scale in the festival environment and providing real time analytics to support the festival organisers.
How the app worked
The Blispa app provided the most comprehensive guide to the festival available, with beacon triggered around the site. A trader directory and trader offers linked traders to performances increasing revenue opportunities. Integrated finder wristbands brought reassurance helping to show where loved ones are onsite.
Comprehensive content If its at the festival, its in the app. All held in the app to make it available anywhere in site.
Location aware App content automatically triggered from the network of Blispa Beacons at the Festival. On now and next when near stages.
Comprehensive timetable Comprehensive timetable of all events and performances – with alarm notifications, personal itinerary and live updates should schedules change.
Interactive map Everything in the app links through to he site map location. Find yourself with gps overlays, and personalised markers for your tent, car and favourite places. See your friends with finder wristbands.
Finder wristbands Find your loved ones in the app site map with finder wristbands.
Have fun Treasure hunt game finding clues around the festival site.
The app offers as much for organisers as it does for visitors
Support for sponsors and traders onsite bring revenue opportunities from advertising.
Finder wristbands help reduce risks from lost children and vulnerable adultts.
Corwd analytics helps event security and and comprehensive crowd analytics gives insights before, during and after the event.
All this whilst minimising the effort needed to create the app – content is entered and maintained online, automatically styles and immediately updatable. Beacon triggers are included simply by naming the stage. Tight integration with EventHalo event management software automates content create – witth styling automatically applied.
Trader ads and offers Ads and offers linked to stages and acts provide revenue oportunities.
Trader voting The app provides feedback on on site traders.
Analytics insights App interactions give you new insights into visitor intentions before and during the event.
Real time crowd monitoring The app provides crowd monitoring and feedback on what is popular in real time.
350
Beacons deployed across WOMAD
50%
Made use of the itinary
10,000
App downloads over the weekend
Beacon deployment at WOMAD
We can provide beacons as a turnkey service, able to operate indoors or out.
Rapid deployment is supported through our management tools and app, with integration of existing content to create apps and games with minimal additional work for the organiser
Beacon interactions give real time triggers for operational management alerts, or interactive signage
Our platform provides user targeted content such as children’s games and enables “find my kids” capabilities
Triggered information using bluetooth gives event information, without users worrying about GPS battery drain
Centrally managed content provides up to the minute information relevant to the user
Real time analytics
Beacon interactions provide real time information that can give promoters operational insights to help manage the event, and plan future ones. Data gives alerts to management, help manage volunteers and staff and trigger messages and announcements to app users.